Fashion moves fast in Napa, about 50 miles per hour with Carrie Gehrke, Owner of Libby Simone Mobile boutique, the first fashion truck on wheels providing the women of St. Helena, Calistoga and Deer Park with chic and affordable clothing.

What made you decide to start Libby Simone Mobile boutique?

I graduated from the Academy of Art University SF with a degree in fashion merchandising in 2003. However, I worked in fashion for only a few years before I began moving in another direction. Almost three years ago, I read an article about two friends who opened the first fashion truck in LA. I immediately knew that this was my chance to get back into the world of fashion. I wanted to bring unique, stylish, affordable options to Wine Country locals. I wanted it to be convenient (AKA mobile) and I wanted to offer style advice and education to women who hate shopping (gasp!) or who have a hard time finding clothing to fit a challenging body type. And so, Libby Simone Mobile boutique was born!

 What type of fashion & accessories do you sale?

 My boutique carries women’s dresses, tops, outerwear, scarves, jewelry and handbags. My clothing sizes run from extra small to extra large and I also carry stylish plus size items. I focus on buying clothing that will look great on a variety of body types and is wearable but also stylish & a little edgy.  I want women to look and feel beautiful, stylish and confident and I want to offer items that will push them out of their comfort zone.

What is the best part of your Mobile boutique?

 It has everything you would expect in a small boutique (clothing racks, shelving, a fitting room, a cash wrap area), but we come to you! We pull up to your home or business, open the back of the truck, and the shopping begins! The fashion truck typically starts with a bang in March and we book pop up shops, private home parties, business events and farmers markets through October or November, weather permitting. 

How would you describe your personal style?

 My personal style definitely has a vintage aspect. I love to be different by wearing edgy styles, patterns or color combinations, but not over the top crazy. I don’t mind being “over dressed”. In fact, I feel that so many women don’t take advantage of the opportunities they have to take their look up a notch. Most importantly, I wear clothing that fits my body type. I always take into account proportion, comfort and how accessories can bring my outfits together.

My customers have described my boutique as “affordable anthropology”.  I think that’s a pretty good description.

Does your Mobile Boutique travel outside of St. Helena?

Yes! We travel all over the Napa Valley and have also traveled to Sonoma and Solano Counties. I am a Napa Valley local, born and raised, and so my fashion truck and I plan to stay within “wine country”. 

Is wine tasting involved in the shopping experience?

There is often wine and shopping in the fashion truck! We have had several pop-up shops at Napa Valley wineries and we always bring a bottle of wine or bubbly when the fashion truck is booked for a home shopping party. Wine, shopping and friends just go together.

Learn more about Carrie or where Libby Simone Mobile boutique will pop-up by visiting: and be sure to check her out on December 1st at Workmix Café in Napa for a special evening of shopping.

About Doris Hobbs: A San Francisco based Luxury Spokesmodel, Image Consultant, Contributing Editor, Key-Note Speaker, and Diabetes Advocate, Doris Hobbs is a creative visionary, accomplished entrepreneur, and fashion doyenne who has forged an unprecedented path in building her brand. Named by Diablo Magazine as “Best of the East Bay” as well as featured in the San Francisco Chronicle, InStyle Magazine, and CBS television. Doris has become a prominent public figure for her sought-after approach to refashioning diabetes in luxury and glamour.