After 50-years an old adobe style building will no longer house the “Voice of the Valley”.  The new owners of Napa radio stations KVON AM and KVYN FM, Will and Julissa Marcencia have been working with the Gasser Foundation to move their broadcasting facility to the South Marketplace at the Century Theater. The duo, who moved to Napa sixteen months ago from Southern California are vying for a move in date just after the first of the year. 

“The concept inside is to have the studios for the two flagship stations here in the valley and we are also going to have “Sound Space” to record live performances as well as podcast and video recording abilities,” said Julissa.  “We want a fun space that overfills into the lobby and reception area.  We want to get into the event scene.”

The Marcencia said the new facility they will give them the capability to promote local musicians.  They currently do one hour of live music once a week and they would like to expand that.

“We feel like having an actual studio dedicated to live music would help grow that,” added Julissa.

Julissa’s family has a background in radio and she has worked in network television as well local media so they are excited to be part of the Napa Valley.

“We knew that entertainment and media is where our passion lied so we were trying to figure out how we could come back into the entertainment space when we saw the radio stations were up for sale here,” said Will. “We have made Napa our new home.”

The Marcencias said their goal with the stations is to be hyper local and interconnected with the community as much as possible and have fun while doing that.

“The content we deliver to the community is the outward most important,” added Will.

Stay connected, tune in and lookout for their giveaways. The Marcenias welcome the public to the studios when they open.  Large windows will make the studios visible for outside viewing and help connect the community to the on-air personalities.

When the Marcencias bought the two radio stations, they did not buy the building.  The previous owner plans to tear down the old studios and build condos according to Will.

KVON 1440 am and KVYN 99.3FM – and


Story and Photos Courtesy of: Kari Ruel