Story By: Laurie Jo Miller Farr // Photos Courtesy of Prolific Beverage

No Winery, No Tasting Room, No Problem Selling 95+ Point Wines

Prolific Beverage has no vineyard, no winery, and no tasting room. Established in 2012, ahead of its time without bricks and mortar presence, the founding mission of this business was to produce a variety of small artisanal Napa wines for purchase online, and through select wine distributors across the U.S. Today, that solution is more successful than ever.

Based on the strength of relationships with his long-established network of retailers, distributors, winemakers, growers, and importers, Napa native Jason Hooten has been committed to micro-handcrafted wine brands for the past ten years.


“Who we are and what you get is easy to explain,” said Jason. “There are three basics to know: A majority of our wine brands are sourced in Napa and surrounding Northern California. Second, we offer a wide array of great wines ranging from $14.99 to $112 per bottle. Third, and most notably, many of our wines are rated 92 to 96 points from Christopher Sawyer, one of the industry’s top sommeliers.”


Three brands distinguish the portfolio in approachable price brackets, with Andrew Cain — formed by combining the middle names of Jason and his brother Jonathan — on the luxury side. These limited production single vineyard wines have an Old World style that’s terroir-driven. Andrew Cain wines are known for their incredible balance of acid, fruit, and tannins crafted with Napa’s most notable winemakers, including Mark Jessup and Eric Lyman.

ONE is a 100% varietal mid-range in a collection of Cabernet Sauvignon featuring significant Napa sources: Atlas Peak, Oakville, Yountville, and Calistoga, each with only a few hundred cases produced.

ONE FLOCK is the entry-level label that’s been tapped as a “best buy” by Wine Enthusiast, earning as high as 95 points on their recent 2020 Red Blend. This brand has received numerous medals from regional and international wine competitions. These are very approachable wines with some amazing complexity stemming from the “flock” of grapes, which includes spicy Zinfandel, bold Cabernet Sauvignon, inky Syrah, and tasty Merlot, and then add to that, an exceptional price point under $20. It goes without saying, all Prolific brands thrive on quality, taste, value, and consistency.


“Bring your ideas to life.” It’s easy to create a customized wine with an original label. Choose a favorite varietal, a budget, and start dreaming up a bottle label design. For as little as 10 cases per order, Prolific Beverage partners with individuals, businesses, and restaurateurs interested in having a “private label” brand for collecting, gifting, or reselling by the bottle or glass. This is made possible because Prolific handles all aspects of ensuring these wine labels are approved by The Alcohol and Tobacco Tax and Trade Bureau (TTB) for domestic sale.